About the company
XACC was founded in 2012 and is based in Gothenburg. They are a leading supplier of cab equipment and machine accessories for construction machinery. The range consists of their own products alongside solutions from well-known brands such as RAM Mounts, Swextil, MittX and Modernum.
We have the privilege of managing XACC's Meta and Google Ads as well as their SEO.
Before
- A "sleepy" agency relationship
- Stagnant growth
- Faulty optimisation
- No retargeting
After
- A full-funnel, data-driven strategy
- Continuous A/B testing of content
- 120% higher total ROAS
- 35% higher ad budget
Results
XACC was looking for a proactive partner with genuine e-commerce expertise after working with an agency where both the collaboration and the growth had stalled. The previous strategy suffered from a flawed foundation: the Meta advertising was optimised for traffic rather than actual purchases. Decisions were made on the wrong basis, and there was no clear strategy for scaling the business.
Our collaboration began with a complete restructuring of the ad accounts. By implementing a full-funnel strategy on Meta and shifting the focus to conversion-driven goals, combined with extensive A/B testing of both engaging "in-action" material and product-focused content, we quickly found the right audience. In parallel we carried out an in-depth keyword analysis and technical optimisation in Google Ads to maximise the return within the most strategic product categories.
The strategy has been transformative. By prioritising real profitability over surface-level reach, we have increased the ad budget by 35% while total return (ROAS) has increased by 120%. With an average ROAS of 13.6 on Google and 7.4 on Meta, XACC now has a reliable growth engine that has made continued investment and expansion possible.
