About the company
Amoln is an internationally recognised design brand offering scented candles, perfumes and hand creams. The brand is stocked in stores and luxury department stores around the world, has been featured in Vogue and ELLE, and has had an exclusive collaboration with the Royal Court of Sweden. Using raw materials of the highest quality, they combine Scandinavian minimalism with traditional craftsmanship.
We have had the privilege of developing Amoln's website and of running their Meta Ads, Google Ads and email marketing.
Before
- Outdated e-commerce platform
- Sole focus on physical retailers
- No tech stack at all
- No e-commerce experience
After
- A modern, scalable D2C platform
- One agency with end-to-end ownership
- The tech stack they needed
- Sales in the UK & USA
Results
Amoln's strategy has historically been to grow through exclusive retailers worldwide, such as Bergdorf Goodman in New York, Isetan Shinjuku in Tokyo and LUISAVIAROMA in Italy. With a strong international base, the natural next step was a push into D2C (direct-to-consumer). The goal was to own more of the customer journey and realise the considerably higher margins that selling directly brings.
The journey began with the development of an entirely new Shopify platform, followed by a modern tech stack and accurate tracking built from the ground up. With warehouses in both Varberg and Los Angeles, we have tested different markets. We have seen particular success in the UK and the US, where we have scaled sales through a combination of data-driven advertising on Meta (Facebook and Instagram) and email flows. Today their own e-commerce is a central and profitable growth engine for the brand's continued D2C expansion.
