About the company
Diodexperten was founded in 2020 in Ludvika and is today one of Sweden's leading online retailers of vehicle lighting and decals. They offer everything from powerful auxiliary lights to model-specific lighting for cars, trucks and machinery.
We have the privilege of managing Diodexperten's Meta Ads and TikTok Ads.
Before
- Ceiling reached in Google Ads
- Uncontrolled, high CAC
- Decisions based on gut feel
- Inadequate tracking
After
- A scalable structure in Meta and TikTok
- Ongoing A/B tests
- Data-driven optimisation
- Technical tracking and attribution
Results
Diodexperten had hit the ceiling of what was possible through Google Ads, since the existing search volume was saturated. By adding Meta and TikTok we now reach customers before they start actively looking, which expands the total audience considerably.
By implementing a scalable account structure and making sure tracking was technically sound, we replaced guesswork with data-driven decisions. That has turned social media into the company's new sales engines, effectively breaking through the previous growth ceiling. The result is a stable ROAS of more than 9, despite a sharply increased ad budget.
