About the company
Leksaksbilar.se is Sweden's largest store for toy cars and model cars, with a vision of being the obvious destination for vehicle enthusiasts of all ages. The range is broad, stretching from exclusive collector's models of Formula 1 and Koenigsegg to classic Hot Wheels. The company is run by Jonny Elofsson from their warehouse and office in Örebro.
We have had the privilege of managing Leksaksbilar's Meta Ads and TikTok Ads.
Before
- No paid social at all
- Text-based search ads only
- Untapped potential in visual material
- No audience strategy
After
- Account and tracking set up
- A scalable, robust campaign structure
- Ongoing analysis and optimisation
- A data-driven audience strategy
Results
By systematically A/B testing imagery, video and ad copy against niche audiences, we have built a growth engine for Leksaksbilar.se. With an ad budget of just over SEK 30,000 a month on Meta, we have achieved a ROAS of more than 9.
That has made paid social one of the company's most important sales channels. Where the business was previously dependent on search advertising, Meta is now a decisive driver of Leksaksbilar's daily revenue and customer acquisition.
