We start with a 30-minute meeting to learn about your business, goals, and target audience. Based on that conversation, we create a tailored Google Ads strategy designed to fit your objectives and budget.
We build your campaigns, develop keyword-aligned ads, and ensure accurate tracking. Our Google experts set up everything needed for strong, long-term performance.
We continuously optimize your campaigns by fine-tuning keywords, bids, targeting, and ad assets. This ongoing process ensures steady, profitable growth backed by data and experience.
We provide clear, transparent reports and regular follow-up meetings to review results together. You’ll always know what’s working, what we’re improving, and how your investment is performing.
With Google Ads you set your own budget. Advertising works on a click-based model, which means you pay when someone clicks your ad.
The cost per click is determined by the competition for your keywords and your Quality Score. Quality Score is Google's assessment of how relevant your ad and landing page are. High relevance means a lower cost per click and better ad placement.
Our work focuses on building a structured, relevant account so that every krona invested has the greatest possible effect.
Most of our clients see results within one to two weeks, but this varies depending on industry, historical data, brand awareness, ad budget and how well the campaigns are optimized when we take over the account.
You always own your Google Ads account. It is set up in your name and you have full access to the structure, data, history and results, even if the collaboration ends.
Google Ads gives immediate visibility in exchange for payment, while SEO builds organic visibility over time with no cost per click.
In practice they work best together: Google Ads captures demand here and now, while SEO builds long-term presence and reduces your dependence on ads.
If you have the time and the expertise, Google Ads can be managed in-house. It does get expensive quickly if the structure is wrong, tracking is incomplete or optimization is inefficient.
As a Google Partner agency, Growbit makes sure the setup and tracking are correct from the start, that optimization is ongoing, and that your budget is used to drive real profitability, not just clicks.
ROAS stands for Return on Ad Spend and shows how much revenue you get back for every krona invested in advertising.
It is an important measure of efficiency, but it does not tell the whole story. That is why we also look at POAS (Profit on Ad Spend), which takes margins into account and shows actual profitability.
Google Ads is not the right channel if there is no clear demand for what you sell. Because the advertising relies on people actively searching, the effect is limited if your audience does not yet understand the need for, or the value of, your product or service.
In those cases Paid Social is often a better first step. There we can reach your audience earlier in the buying journey, build understanding of your offer and create demand.
