Why should you advertise on Facebook and Instagram (Meta Ads)?

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How is it that many successful and fast-growing companies use Meta Ads as their primary engine for growth? Below we have summarized the 6 main reasons why so many companies choose to advertise on Facebook and Instagram and why it works so well in practice.

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1. Reach your customers naturally

The attention is on mobile and in social media. Facebook and Instagram are used daily, several times, by a large part of Sweden's population. With Meta Ads, your business naturally appears where your potential customers are already spending their time, in their feed. If you don't appear there, one of your competitors will do it instead.

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2. Reach the right people, at the right time

Meta collects huge amounts of data about how people behave online. They know who is thinking of renovating, who is looking for a new car and who is ready to buy right now. This means that your ads are not shown to “everyone”, but to people who already have an interest or need. You are simply buying attention from the right people, at the right time.

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3. Guide the customer all the way to business

Your customers will never buy your products or services at the first point of contact, so it's important to guide them right along the way. With Meta Ads, you can reach people at different stages of the buying journey, from first impressions to completed deals.

For example, you can show product-specific ads to people who have visited a specific product category, remind those who added something to their cart but did not complete the purchase, or make an offer to customers who are close to a purchase but have not yet arrived. This way you guide the customer step by step, instead of hoping that they will find their way back by themselves.

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4. Flexible budget

With Meta Ads, you don't have to buy a big ad spot for $50,000. You can start with a hundred a day and scale up only when you see that the advertising is working. We can pause, raise or lower the budget in a second, depending on how much work you have to do and what demand there is. You are in complete control, all the time.

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5. Track results in real time

Unlike traditional media, we see exactly what you get for your money. We know how many people see the ads, click through, get in touch and lead to business. Every penny can be tracked black and white, making it easy to measure profitability, see what works and what doesn't.

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5. Grow your business fast

Meta Ads make it possible to grow in a controlled and predictable way. When we see that advertising is profitable, for example, that 100 SEK in advertising costs generates 1000 SEK in revenue, we know that the model works. Then the budget can be increased step by step to drive more sales or more business, without compromising profitability. This is what makes Meta Ads one of the most powerful growth tools for companies globally.

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Does it sound interesting to advertise on Facebook and Instagram? Do you want to understand what Meta Ads could look like for your business?

Get in touch with us at Growbit and we'll show you how Meta Ads can be a profitable engine for your growth.

08 541 5972

hello@growbit.se