About the company
Bilvårdsbutiken was originally founded in 1992 in Bollnäs and was probably the first in Sweden to launch an online store for car care products, back in 2008. Bilvårdsbutiken is still a leading player today, distributing well-known brands and developing its own chemical products under the BBV brand. The business operates out of Bollnäs, where product development and bottling take place, while logistics and warehousing are handled from a warehouse in Sundsvall.
We have the privilege of managing Bilvårdsbutiken's Meta Ads, Google Ads and email marketing.
Before
- Fragmented data & silos
- Broken tracking
- A structural ceiling in Meta
- No overarching strategy
After
- One agency with end-to-end ownership
- Technically validated tracking
- A profit-led strategy
- A steady ROAS of 15
Results
Bilvårdsbutiken was caught in a classic growth trap. With different agencies for Meta Ads, Google Ads and SEO, no one had an overall picture of the customer journey or of how the channels actually interacted. Decisions were often made on faulty data or gut feeling, with no insight into the real profitability of the advertising as a whole, since each platform took credit for the same sales.
When we took over full responsibility for Meta, Google and email marketing, we started by establishing technically correct tracking. That foundation is essential for making sense of the marketing mix and making data-driven decisions. Today we work from a profit-led, end-to-end strategy that consistently delivers an average ROAS of 15 in paid channels. As a central part of Bilvårdsbutiken's shift towards profitable growth, we have also implemented automated email flows, which has increased the conversion rate considerably.
