About the company
Oddbird was founded in 2013 by Moa Gürbüzer and is today the world's leading producer of alcohol-free craft wines, with more than 10 million bottles sold worldwide. Based in Gothenburg, they have expanded to more than 20 markets in a decade and are stocked at some of the world's finest culinary destinations, including several Michelin restaurants. Working closely with vineyards in France, Italy and Spain, they combine traditional winemaking with modern innovation to create premium wines.
We have had the privilege of working on Oddbird's SEO and web development.
Before
After
Results
Oddbird had built a strong brand internationally, but their organic visibility did not match that position. We took over the SEO work and the development of the site with one clear goal: that more people would find them without every visit having to be bought.
The work covered technical optimisation, a carefully built content structure and a new platform designed for both speed and searchability. The result was a 300% increase in organic traffic — a channel that now contributes to sales every day with no ongoing media cost.